(Aside from the obvious.) He says things like this:
Or, I guess, doesn't say things like that. That is just one freaking weird campaign ad.
And, you know, I've thought for a while that campaign ads could be made a lot better (It's all down to the consultant network that's destroying the Democratic party.). And certainly, this is pushing the form. Nearly two minutes of dead air time punctuated by a guy dunking a huge rock into a lake and walking away into the distance is not the kind of thing you'd want to broadcast but, since this is the webbed world we're talking about, it's okay to narrowcast to a niche. But I'm not sure the film student demographic is the one to aim for.