The Race to the Bottom Line Is A Race To A Dead End

Spinning on my mind's jukebox today:



I know it's an ad. And one from one from the very companies that has worked so hard to perpetuate the crushing burdens of feminity. But it's still awesome. Not just for its message. But for the implications it brings to corporate citizenship and (Ben and Jerry's style management.) Advertising, our culture, can and does exert influence upon us and that can be used - we happen to be very good at it. And if some company happens to make a lot of money by promoting something socially responsible, I'm not exactly going to complain.